After almost a decade helping fuel the growth of several emerging craft brewery brands, tbd decided to leverage our category experience in a different way: by partnering with industry veterans to found Crux Fermentation Project, a new craft brewery here in Bend.


Our role encompasses the entire brand experience, from name and identity to packaging and marketing to the design of the Tasting Room itself—the build-out of which benefited from the hard work of dozens of beer lovers in the community.  (You can see their portraits on the wall at Crux.) Two tbd team members have even done their time behind the bar. The vision for Crux is to allow for experimental brewing methods and high-end artisan beers.

Our work seeks to reflect this vision at every consumer touch point—and therefore we ourselves adopt an experimental approach to the Crux branding.


Our ground-up involvement with Crux has helped us get better at serving the rest of our clients, too—we know first-hand the multitude of decisions and challenges facing a business owner or decision maker, and we bring that hard-wrought, road-tested wisdom to our work for you.

Read more about the Crux branding in Entrepreneur Magazine.

Want to know more? Contact us for the full Crux case study or our entire craft beverage portfolio.


<  previous project